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Senior Marketing Officer

Location: EAST LONDON, LONDON, UNITED KINGDOM Salary: 27,780-27,780 GBP (UK Pounds) Per annum, inc Benefits
Sector: Education Job Type: Permanent
Shift Type: N/A Applications: 4
Posted: about 1 month ago Reference: X3-403908

I am currently recruiting for a Senior Marketing Officer for an outstanding college based in East London.

As Senior Marketing Officer you will deliver campaigns, marketing plans and new initiatives across a range of channels and tactics to ensure organisational goals and targets are met. You will play a key part in supporting the development of and delivering the College’s virtual and on-site school liaison strategy.

MAIN TASKS

Support the Marketing & Communications Manager with the team development, training and personnel requirements and other departmental developments.

Provide timely updates on the team, project and campaigns as and when required by the Marketing & Communications Manager.

• To coordinate the design, production and delivery of key publicity materials (print), working across a wide range of printed literature including advertising, flyers, presentations, newsletters, signage, posters etc.

• To conduct market research and collect data on consumers, competitors and the FE marketplace and consolidating information into actionable items, reports and presentations.

• To liaise with internal and external printers to ensure high quality print, cost effectiveness and efficiency.

• To assist in the design and preparation of graphics for the College website, social media and online advertising, ensuring that the College brand online is consistent with printed material.

• Be proactive with daily Social Media engagements from the College accounts.

• To support the Marketing Team in developing and producing creativity for online and offline advertisement content.

Staying abreast with copy writing regulations and GDPR requirements.

To establish productive relationships with various college departments to ensure that information is accurate and published in a timely manner

To establish productive relationships with school contacts and relevant community groups to drive an enhance the College’s school liaison strategy which will involve travelling to varied locations.

To support with capturing high quality photography and videography for marketing use, editing where appropriate and maintaining a library of photos and videos to allow other staff to access them when needed.

To play a key role in the visual appearance of the College public areas to enhance the College site for visitors including the design of external and internal signage.

To play an active part at key college events such as Open Evenings, Taster Days and enrolment period.

To be prepared to undertake relevant training in order to develop skills required to effectively perform the role.

Collate and update relevant information such as course details for MIS systems

Attend external networks and meetings as necessary to expand and strengthen partnerships and community cohesion.

 

PERSONAL SPECIFICATION

• A degree or relevant qualification(s) in Marketing

• Substantial experience in a marketing team in public sector, preferably Education 

• Knowledge and experience of Adobe Creative Suite (InDesign, Illustrator and Photoshop) and of video editing software like Final Cut Pro X, Premiere and After Effects. 

• Experience of using social media in a business context and to create & analyse campaigns

• Experience of copywriting and understanding of local, trade and national media and ability to manage research information for marketing purposes.

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